In "The Lake View: This World and the Universe" Steven Weinberg uses military history to show how elites become enraptured with the most dramatic technology, not necessarily the best. From the knight on horseback, who frequently lost to peasant archers and foot soldiers; to the dreadnought … [Read more...] about Beware the “Game-Changer” Technology
Buzzfeed’s Jonah Perretti: How to Go Viral
While "going viral" isn't quite the industry buzzword that it once was, the goal still is first on most sites' wish-lists -- somehow getting a piece of content to grab the public's attention and deliver a waterfall page views. There is an ongoing conversation in media about the costs and … [Read more...] about Buzzfeed’s Jonah Perretti: How to Go Viral
In Media Res, Focusing Equally on Media and Res
Writing the first article on a new site is simple. Explain what you are doing. For example, here, via archive.org, is the first thing published on November 11, 1998: Welcome to Google Google Search Engine Prototype Might-work-some-of-the-time-prototype that is much more up to date. Here is … [Read more...] about In Media Res, Focusing Equally on Media and Res