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Charlie Rogers

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SEO For Editors

There Are Only Three Digital Growth Strategies and search engine optimization is about the first — attracting new visitors.

Search Engine Optimization For Editors

  • Search Engines Love Great Writing
  • Why Search Engine Optimization is Important
  • How Search Engines Work
  • What Actually Affects Search Results
  • The Only Four Things You Need For Great SEO
  • How to Set Up Content For Search Optimization
  • How to Build a Search-Friendly Site
  • Search Optimization Resources

Using Google Search Tools In Editorial Decision-Making

  • Using Search Tools to Help Decide What Content to Feature
  • Using Search Tools to Determine if a Topic is Evergreen
  • Using Search Tools To Help Decide When To Publish Content
  • Headline Tweaking for Better Click-Throughs

 

And one final reminder: SEO means nothing if you are not publishing content people want to read.

 

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimization, SEO For Editors

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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