Transformation tourism is when you (or your audience) takes the first step toward change (reading the article, buying the product, etc.), but there isn't any follow through when the road gets harder. I bought the weight-loss book, but didn't change my diet I read all the blog posts, but … [Read more...] about Transformation Tourism
Favorite SEO Resources
Here's my go-to list of Search Engine Optimization Resources Moz's Free Beginner’s Guide to SEO and A Beginner’s Checklist For Learning SEO More Moz: 101 Free SEO Resources Yahoo’s SEO Basics Google's SEO Report Card Matt Cutts (Google Search Product Guy) Search Engine Land … [Read more...] about Favorite SEO Resources
Nothing Like A Content Strategy Discussion That Ends With “Shut Your Dirty Whore Mouth”
Anil Dash takes some good-natured ribbing from Lia Bulong. (Wikiquote tells me that the phrase is from the television show "Popular.") … [Read more...] about Nothing Like A Content Strategy Discussion That Ends With “Shut Your Dirty Whore Mouth”
The Totem of Chat
The totem of chat: The lowest, that would be Facebook, followed by Gchat, then texting, then email, then phone. Face to face would be ideal, but it’s not of this time. -- Lena Dunham of HBO's "Girls" … [Read more...] about The Totem of Chat
Buzzfeed’s No-Fail Secret to Creating Viral Content
Slate's excellent Farhad Manjoo has written a very funny (because it's true) piece on how to create content that will instantly go viral. He did his research by studying the most viral posts on Buzzfeed.com and attempting to puzzle out the secret of their virality. It turns out that the Buzzfeed's … [Read more...] about Buzzfeed’s No-Fail Secret to Creating Viral Content
Brooklyn: Anything You Can Do, I Can Do Meta
A web friend recently suggested this as the new motto for the borough. … [Read more...] about Brooklyn: Anything You Can Do, I Can Do Meta
Audience Development, Weight-Loss, and ‘The Power of Habit’
According to New York Times reporter Charles Duhigg, almost 40 percent of our daily behavior isn't intentional. We don't think about it. We get up, have breakfast, go to work, attend meetings, write email, surf the web, make plans, all without being particularly aware of we are doing. It's just … [Read more...] about Audience Development, Weight-Loss, and ‘The Power of Habit’
The Atlantic’s One Sentence Traffic Growth Secret
With one sentence, The Atlantic Wire changed their editorial direction and, in the last six months, their traffic has exploded. According to digital director, Bob Cohn, this is the secret: "No More Stories That No One Will Read." Simple. Bob Cohn via MediaBistro … [Read more...] about The Atlantic’s One Sentence Traffic Growth Secret