Transformation tourism is when you (or your audience) takes the first step toward change (reading the article, buying the product, etc.), but there isn’t any follow through when the road gets harder. I bought the weight-loss book, but didn’t change my diet I read all the blog posts, but didn’t change my habits I filled the […]
Transformation Tourism Read More »
Here’s my go-to list of Search Engine Optimization Resources Moz’s Free Beginner’s Guide to SEO and A Beginner’s Checklist For Learning SEO More Moz: 101 Free SEO Resources Yahoo’s SEO Basics Google’s SEO Report Card Matt Cutts (Google Search Product Guy) Search Engine Land SEO Book Google’s Search Engine Optimization Starter Guide (PDF Download) and the 1-page
Favorite SEO Resources Read More »
Anil Dash takes some good-natured ribbing from Lia Bulong. (Wikiquote tells me that the phrase is from the television show “Popular.”)
Nothing Like A Content Strategy Discussion That Ends With “Shut Your Dirty Whore Mouth” Read More »
The totem of chat: The lowest, that would be Facebook, followed by Gchat, then texting, then email, then phone. Face to face would be ideal, but it’s not of this time. — Lena Dunham of HBO’s “Girls”
Slate’s excellent Farhad Manjoo has written a very funny (because it’s true) piece on how to create content that will instantly go viral. He did his research by studying the most viral posts on Buzzfeed.com and attempting to puzzle out the secret of their virality. It turns out that the Buzzfeed’s secret is easy. They
Buzzfeed’s No-Fail Secret to Creating Viral Content Read More »
A web friend recently suggested this as the new motto for the borough.
Brooklyn: Anything You Can Do, I Can Do Meta Read More »
According to New York Times reporter Charles Duhigg, almost 40 percent of our daily behavior isn’t intentional. We don’t think about it. We get up, have breakfast, go to work, attend meetings, write email, surf the web, make plans, all without being particularly aware of we are doing. It’s just habit. And changing our habits
Audience Development, Weight-Loss, and ‘The Power of Habit’ Read More »
With one sentence, The Atlantic Wire changed their editorial direction and, in the last six months, their traffic has exploded. According to digital director, Bob Cohn, this is the secret: “No More Stories That No One Will Read.” Simple. Bob Cohn via MediaBistro
The Atlantic’s One Sentence Traffic Growth Secret Read More »
Stumbled across an old but interesting memo from Gawker Media writer Paul Boutin to managing editor Noah Robischon (which was immediately leaked to New York Magazine’s Vulture site). Valleywag (a Gawker sister site) then reported on the leak, linking to NYMag and running the piece themselves. Here are the bullets: One Glint Of Nasty Underclass
How to Write for Gawker Read More »
Richard Fink, of ReadableWeb.com, has written a couple of really interesting posts over the summer (on his site and on AListApart.com) regarding online readability. At the moment, most sites play it safe using the three or four fonts that are universal on the web — Courier, Verdana, Times Roman. In the near future, designers will
The Coming Revolution in Web Readability — WOFF Read More »