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Transformation Tourism

Transformation tourism is when you (or your audience) takes the first step toward change (reading the article, buying the product, etc.), but there isn’t any follow through when the road gets harder. That’s transformation tourism via Seth Godin

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Favorite SEO Resources

Here’s my go-to list of Search Engine Optimization Resources Moz’s Free Beginner’s Guide to SEO and A Beginner’s Checklist For Learning SEO More Moz: 101 Free SEO Resources Yahoo’s SEO Basics Google’s SEO Report Card Matt Cutts (Google Search Product Guy) Search Engine Land SEO Book Google’s Search Engine Optimization Starter Guide (PDF Download) and the 1-page

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The Totem of Chat

The totem of chat: The lowest, that would be Facebook, followed by Gchat, then texting, then email, then phone. Face to face would be ideal, but it’s not of this time. — Lena Dunham of HBO’s “Girls”

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How to Write for Gawker

Stumbled across an old but interesting memo from Gawker Media writer Paul Boutin to managing editor Noah Robischon (which was immediately leaked to New York Magazine’s Vulture site). Valleywag (a Gawker sister site) then reported on the leak, linking to NYMag and running the piece themselves. Here are the bullets:   How About Headlines? James

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