If you want to be successful, either as a journalist or a digital manager, you better understand how web analytics works. Avinash Kaushik, Google evangelist and author of two best-selling books on the subject, says that in order to get conversant in the field you should include experimenting with free or cheap tools to master the concepts in a practical setting.
A 2000-word article is around 12kb of text, yet average web page sizes are now around 2.08MB.
How much has junk-mail copywriting influenced the development of click-bait headlines?The next time you’re on Buzzfeed or another crowd-pleaser website, keep your eyes open for examples.
I’m working on a digital strategy project and was asked (told) by the client: “We need more content on the blog. How do we get the team to write more?”
How do you parse large chunks of data looking for sharable insights? Martha Kang, editorial manager of Tableau Software (a
Start at Twitter.com Before you take any steps, you’ll need a twitter account. You can’t sign up through TweetDeck, so
The Guardian just performed a major redesign based on new data from their home-grown analytics program. Abigail Edge (great name)
A while ago I published “Adaptive vs. Responsive Design: What They Are, Why They Matter,” and immediately received some follow-up