If you want to be successful, either as a journalist or a digital manager, you better understand how web analytics works. Avinash Kaushik, Google evangelist and author of two best-selling books on the subject, says that in order to get conversant in the field you should include experimenting with free or cheap tools to master the concepts in a practical setting.
Free or Cheap Tools for Learning Web Analytics Read More »
A 2000-word article is around 12kb of text, yet average web page sizes are now around 2.08MB.
Why Are Your Web Pages So Fat and Slow? Read More »
How much has junk-mail copywriting influenced the development of click-bait headlines?The next time you’re on Buzzfeed or another crowd-pleaser website, keep your eyes open for examples.
Jon Morrow’s 52 Headline Hacks Read More »
I’m working on a digital strategy project and was asked (told) by the client: “We need more content on the blog. How do we get the team to write more?”
How to Write One Great Post Every Week Read More »
How do you parse large chunks of data looking for sharable insights? Martha Kang, editorial manager of Tableau Software (a maker of visualization software), writing in Mediashift, says that you should try to display information so the user can explore the data in at least one of these seven ways: The Seven Basic
The 7 Types of Data Stories Read More »
Start at Twitter.com Before you take any steps, you’ll need a twitter account. You can’t sign up through TweetDeck, so you’ll need to go to Twitter.com and create an account. Once you’ve created an account, fill out your profile and update your privacy settings. Next, create a simple list to use when testing TweetDeck. TweetDeck’s
TweetDeck For Beginners: Setting Up Twitter Lists Read More »
The Guardian just performed a major redesign based on new data from their home-grown analytics program. Abigail Edge (great name) from Journalism.co.uk interviewed Wolfgang Blau (great name too), director of digital strategy for the Guardian. Here are the bullet-points: Every Article Should be a Homepage You hear this a lot, because virtually all traffic comes
Key Principles Behind the Guardian’s New Site Read More »
A while ago I published “Adaptive vs. Responsive Design: What They Are, Why They Matter,” and immediately received some follow-up questions about HTML5. Here’s a very quick explanation: For the last fifteen years (since 1997, actually), we’ve been stuffing all sorts of new content onto the web using HTML, a markup language based on typesetter’s
HTML 5: What It Is And Why It Matters Read More »
Another topic trending on my personal buzzword watch is “adaptive design vs. responsive design.” The difference is a bit confusing, but at the highest level, responsive design means building one design that works on all devices, “responding” to the device with design and layout changes. Adaptive design means “adapting” a single design to the conventions
Adaptive vs. Responsive Design: What They Are, Why They Matter Read More »
Generally, when I’m looking for blog post art I search Flickr first (check the Creative Commons “commercial use” box) and Google next (select “usage rights:free to use or share, even commercially”). If they don’t have what I need, here are some other sites I check. I also like to skim them occasionally just for fun.
Sources for Free and Cheap Images Read More »