If you want to be successful, either as a journalist or a digital manager, you'd better understand … Read more about Free or Cheap Tools for Learning Web Analytics
Why Are Your Web Pages So Fat and Slow?
A 2000-word article is around 12kb of text, yet average web page sizes are now over 3MB. As an … Read more about Why Are Your Web Pages So Fat and Slow?
Jon Morrow’s 52 Headline Hacks
Jon Morrow's "52 Headline Hacks" is an interesting application of junk mail copywriting to the web. … Read more about Jon Morrow’s 52 Headline Hacks
The Immutable Error of Parenthood
Perhaps the immutable error of parenthood is that we give our children what we wanted, whether they … Read more about The Immutable Error of Parenthood
Calvin Coolidge was super-judgmental
This summer, I spent a week in Plymouth, Vermont, birthplace of Calvin Coolidge. It turns out that … Read more about Calvin Coolidge was super-judgmental
Transformation Tourism
Transformation tourism is when you (or your audience) takes the first step toward change (reading … Read more about Transformation Tourism
Creating a Social Media Plan: The Basics
The Benefits of a Planned Social Media Strategy It is vastly easier to implement and manage a … Read more about Creating a Social Media Plan: The Basics
How to Write One Great Post Every Week
I’m working on a digital strategy project and was asked (told) by the client: "We need more content … Read more about How to Write One Great Post Every Week
The 5 Rules for Running Meetings
Harvard Business Review contributing writer Amy Gallo quizzed Paul Axtell, author of "Meetings … Read more about The 5 Rules for Running Meetings
The 7 Types of Data Stories
How do you parse large chunks of data looking for sharable insights? Martha Kang, editorial … Read more about The 7 Types of Data Stories