Transformation tourism is when you (or your audience) takes the first step toward change (reading the article, buying the product, etc.), but there isn’t any follow through when the road gets harder. I bought the weight-loss book, but didn’t change my diet I read all the blog posts, but didn’t change my habits I filled the […]
Creating a Social Media Plan: The Basics
The Benefits of a Planned Social Media Strategy It is vastly easier to implement and manage a social media plan if you work consistently with an editorial calendar in mind. Using automation to simplify posting to your channels will also make executing your plan much, much easier. Consistent Scheduling Generally, interaction with your social media […]
How to Write One Great Post Every Week
I’m working on a digital strategy project and was asked (told) by the client: “We need more content on the blog. How do we get the team to write more?” My first suggestion — draconian punishments and extravagant rewards — was rejected, but I remembered a wonderful piece by Pamela Wilson of Copyblogger that laid out […]
The 5 Rules for Running Meetings
Harvard Business Review contributing writer Amy Gallo quizzed Paul Axtell, author of “Meetings Matter” and Francesca Gino, a Harvard Business School professor, on how to run better meetings: There are many different kinds of meetings–the brainstorming session, the announcement, the decision-making meeting– but here are some good general rules for running an efficient meeting: 1. […]
The 7 Types of Data Stories
How do you parse large chunks of data looking for sharable insights? Martha Kang, editorial manager of Tableau Software (a maker of visualization software), writing in Mediashift, says that you should try to display information so the user can explore the data in at least one of these seven ways: The Seven Basic […]
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