If you want to be successful, either as a journalist or a digital manager, you'd better understand how web analytics work. Avinash Kaushik, Google evangelist and author of two best-selling books on the subject, says that in order to get conversant in the field, you should try experimenting with free … [Read more...] about Free or Cheap Tools for Learning Web Analytics
A 2000-word article is around 12kb of text, yet average web page sizes are now over 3MB. As an example, TJ VanToll, a jQuery team member and the author of "jQuery UI in Action" takes quick peek at CNN.com's homepage. The page weighs over 2MB and uses 200+ HTTP requests from 25 domains. … [Read more...] about Why Are Your Web Pages So Fat and Slow?
Jon Morrow's "52 Headline Hacks" is an interesting application of junk mail copywriting to the web. It's free and worth reading the descriptions of how each headline is used. However, the URL changes a little to often for me to track, so search for it -- and, the next time you're on Buzzfeed or … [Read more...] about Jon Morrow’s 52 Headline Hacks
Transformation tourism is when you (or your audience) takes the first step toward change (reading the article, buying the product, etc.), but there isn't any follow through when the road gets harder. I bought the weight-loss book, but didn't change my diet I read all the blog posts, but … [Read more...] about Transformation Tourism
The Benefits of a Planned Social Media Strategy It is vastly easier to implement and manage a social media plan if you work consistently with an editorial calendar in mind. Using automation to simplify posting to your channels will also make executing your plan much, much easier. Consistent … [Read more...] about Creating a Social Media Plan: The Basics
I’m working on a digital strategy project and was asked (told) by the client: "We need more content on the blog. How do we get the team to write more?" My first suggestion -- draconian punishments and extravagant rewards -- was rejected, but I remembered a wonderful piece by Pamela Wilson of … [Read more...] about How to Write One Great Post Every Week
Harvard Business Review contributing writer Amy Gallo quizzed Paul Axtell, author of "Meetings Matter" and Francesca Gino, a Harvard Business School professor, on how to run better meetings: There are many different kinds of meetings--the brainstorming session, the announcement, the … [Read more...] about The 5 Rules for Running Meetings
How do you parse large chunks of data looking for sharable insights? Martha Kang, editorial manager of Tableau Software (a maker of visualization software), writing in Mediashift, says that you should try to display information so the user can explore the data in at least one of these seven … [Read more...] about The 7 Types of Data Stories