The Benefits of a Planned Social Media Strategy It is vastly easier to implement and manage a … Read more about Creating a Social Media Plan: The Basics
Audience Development: What Drives Digital Growth?
A friend recently asked what kind of projects I'd seen that were effective at bumping up traffic. … Read more about Audience Development: What Drives Digital Growth?
Delivering ‘Likeable’ Content NPR-Style
In the past two years, many large media properties have begun focusing on delivering "sharable" … Read more about Delivering ‘Likeable’ Content NPR-Style
Google Trends Eats Google Insights, Also “Celine Dion or Torture?”
Google Insights is no more. It has been absorbed by Google Trends. Both Trends and Insights have … Read more about Google Trends Eats Google Insights, Also “Celine Dion or Torture?”
There Are Only Three Digital Growth Strategies
It may seem self-evident, but, by definition, there are only three paths to digital growth: … Read more about There Are Only Three Digital Growth Strategies
Why Your Site Fails To Attract The Audience It Deserves
This may be my favorite cartoon ever. The marvelous webcomic XKCD explains in one simple diagram … Read more about Why Your Site Fails To Attract The Audience It Deserves
Buzzfeed’s No-Fail Secret to Creating Viral Content
Slate's excellent Farhad Manjoo has written a very funny (because it's true) piece on how to create … Read more about Buzzfeed’s No-Fail Secret to Creating Viral Content
Listening to Users: “Go Away Pig, What Do You Know About Bacon?”
In an essay entitled "The Age of Criticism," Randall Jarrell said that most critics' attitudes … Read more about Listening to Users: “Go Away Pig, What Do You Know About Bacon?”
Audience Development, Weight-Loss, and ‘The Power of Habit’
According to New York Times reporter Charles Duhigg, almost 40 percent of our daily behavior isn't … Read more about Audience Development, Weight-Loss, and ‘The Power of Habit’
The Atlantic’s One Sentence Traffic Growth Secret
With one sentence, The Atlantic Wire changed their editorial direction and, in the last six months, … Read more about The Atlantic’s One Sentence Traffic Growth Secret