Creating a Social Media Plan: The Basics
The Benefits of a Planned Social Media Strategy It is vastly easier to implement and manage a social media plan […]
Audience Development
Audience Development
Audience Development: What Drives Digital Growth?
A friend recently asked what kind of projects I’d seen that were effective at bumping up traffic. The site he
Audience Development, Digital Journalism, Digital Management
Delivering ‘Likeable’ Content NPR-Style
In the past two years, many large media properties have begun focusing on delivering “sharable” content — articles aimed at
Audience Development, Digital Journalism, Search Engine Optimization
Google Trends Eats Google Insights, Also “Celine Dion or Torture?”
Google Insights is no more. It has been absorbed by Google Trends. Both Trends and Insights have been useful tools
Audience Development, Search Engine Optimization
There Are Only Three Digital Growth Strategies
It may seem self-evident, but, by definition, there are only three paths to digital growth: More new visitors More visits
Audience Development, Digital Management, Search Engine Optimization
Why Your Site Fails To Attract The Audience It Deserves
This may be my favorite cartoon ever. The marvelous webcomic XKCD explains in one simple diagram what is wrong with
Audience Development, Digital Journalism, Search Engine Optimization, Uncategorized
Buzzfeed’s No-Fail Secret to Creating Viral Content
Slate’s excellent Farhad Manjoo has written a very funny (because it’s true) piece on how to create content that will
Audience Development, Digital Journalism, Digital Management
Listening to Users: “Go Away Pig, What Do You Know About Bacon?”
In an essay entitled “The Age of Criticism,” Randall Jarrell said that most critics’ attitudes toward living poets was, “Go