After a huge dip, online advertising seems to trending up again — at least in the last quarter. A bit of good news. From the Internet Advertising Bureau, IAB.net via MediaMemo, Wall Street Journal, All Things Digital
Online Ad Revenues Rising Again Read More »
If you are searching for a model of how to integrate social media and content — Twitter, Facebook and websites, Guy Kawasaki deserves some attention. Guy (actually a blogger who works for Guy, named Catherine Faas), serves up the story three ways: short and direct on Twitter, a long teaser with an image on Facebook,
Lessons in Social Media – Guy Kawasaki Read More »
In the pages of the New Yorker, author Malcolm Gladwell makes an interesting point about what could be called “cohesion” differences between hierarchical organizations and social networks, using Twitter as a case study. Several writers have made the point that Twitter paid a key role during the unrest in Iran, but Gladwell doesn’t believe that
Malcolm Gladwell “Why the revolution will not be tweeted” Read More »
When you register with Google Voice, the free virtual receptionist service, you get a phone number that you can use to make and record calls, receive voicemails and texts, and forward to any and all of your regular numbers.It also provides a host of features that could make it invaluable to the digital journalist.
Digital Journalist’s Toolbox: Google Voice Read More »
The study of how people interact with websites has several branches. The inventor of one branch, called “usability,” is Jacob Nielsen. I’ve been reading his column since the mid-nineties. In general, his advice is the same as any first-year journalism class, only intensified for the internet attention-span. To condense more than a dozen years of
Digital Writing: Jacob Nielsen on Usable Writing Read More »
What you do has to be worth more than the cost of paying you to do it. A lot more. This is crystal clear in most industries, but gets muddied a bit in publishing. The combination of producing art, work that is in the public interest, and that which supports a healthy bottom line sometimes
Read or Dead: Is What You Write Worth It? Read More »
In “The Lake View: This World and the Universe” Steven Weinberg uses military history to show how elites become enraptured with the most dramatic technology, not necessarily the best. From the knight on horseback, who frequently lost to peasant archers and foot soldiers; to the dreadnought battleship, to the long-range bomber, to intercontinental missile defense systems,
Beware the “Game-Changer” Technology Read More »
While “going viral” isn’t quite the industry buzzword that it once was, the goal still is first on most sites’ wish-lists — somehow getting a piece of content to grab the public’s attention and deliver a waterfall page views. There is an ongoing conversation in media about the costs and compromises one must make in
Buzzfeed’s Jonah Perretti: How to Go Viral Read More »
Writing the first article on a new site is simple. Explain what you are doing. For example, here, via archive.org, is the first thing published on November 11, 1998: Welcome to Google Google Search Engine Prototype Might-work-some-of-the-time-prototype that is much more up to date. Here is something from the Huffington Post on May 9, 2005
In Media Res, Focusing Equally on Media and Res Read More »