If you want to be successful, either as a journalist or a digital manager, you'd better understand how web analytics work. Avinash Kaushik, Google evangelist and author of two best-selling books on the subject, says that in order to get conversant in the field, you should try experimenting with free … [Read more...] about Free or Cheap Tools for Learning Web Analytics
The 5 Rules for Running Meetings
Harvard Business Review contributing writer Amy Gallo quizzed Paul Axtell, author of "Meetings Matter" and Francesca Gino, a Harvard Business School professor, on how to run better meetings: There are many different kinds of meetings--the brainstorming session, the announcement, the … [Read more...] about The 5 Rules for Running Meetings
Offering Effective Analysis — Insight, Recommendation, Impact
This is a persistent challenge. You want to offer a snapshot of all the variables and all the factors that were taken into consideration. But your audience wants to know only three things up front: 1. What is your point? 2. What do you want me to do? 3. If I do it, what do I get? Then -- … [Read more...] about Offering Effective Analysis — Insight, Recommendation, Impact
HTML 5: What It Is And Why It Matters
A while ago I published "Adaptive vs. Responsive Design: What They Are, Why They Matter," and immediately received some follow-up questions about HTML5. Here's a very quick explanation: For the last fifteen years (since 1997, actually), we've been stuffing all sorts of new content onto the web … [Read more...] about HTML 5: What It Is And Why It Matters
Adaptive vs. Responsive Design: What They Are, Why They Matter
Another topic trending on my personal buzzword watch is "adaptive design vs. responsive design." The difference is a bit confusing, but at the highest level, responsive design means building one design that works on all devices, "responding" to the device with design and layout changes. Adaptive … [Read more...] about Adaptive vs. Responsive Design: What They Are, Why They Matter
Sources for Free and Cheap Images
Generally, when I'm looking for blog post art I search Flickr first (check the Creative Commons "commercial use" box) and Google next (select "usage rights:free to use or share, even commercially"). If they don't have what I need, here are some other sites I check. I also like to skim them … [Read more...] about Sources for Free and Cheap Images
Separating the Excellent from the Great
Karen McGrane, author of "Content Strategy for Mobile," recently wrote an interesting A List Apart post about the difference between work that is good and work that is great. Both groups focus on getting the details, large and small, absolutely right. But the great also express their personal … [Read more...] about Separating the Excellent from the Great
Martin Belam on Media Business Models: Try to Make Money And Your Audience Turns on You
Recently the Associated Press faced a firestorm of criticism for launching advertising in its Twitter feed. Martin Belam, formerly UX lead for the Guardian, weighed in on the difficulties of developing a business model for media. Try and charge for content and everybody will tell you that a … [Read more...] about Martin Belam on Media Business Models: Try to Make Money And Your Audience Turns on You