Transformation tourism is when you (or your audience) takes the first step toward change (reading the article, buying the product, etc.), but there isn’t any follow through when the road gets harder.

• I bought the weight-loss book, but didn’t change my diet
• I read all the blog posts, but didn’t change my habits
• I filled the prescription, but didn’t take the meds
• I bought the app, but didn’t learn to use it
• I took the online course, but didn’t complete the assignments

That’s transformation tourism

via Seth Godin