Writing the first article on a new site is simple. Explain what you are doing.
For example, here, via archive.org, is the first thing published on November 11, 1998:
Welcome to Google
Google Search Engine Prototype
Might-work-some-of-the-time-prototype that is much more up to date.
Here is something from the Huffington Post on May 9, 2005
On The Blog Now
Welcome to the Huffington Post, which, as our motto says, has been delivering news and opinion since, well, a few hours ago. As you look around, you’ll see that our front page features our favorite posts from our group bloggers — including Senator Jon Corzine, Larry David, John Cusack and Walter Cronkite — and the top news headlines of the moment. If you are hungry for more, you can always get your fill at The Blog and the News Wire where fresh posts and news stories are added 24/7. And don’t forget to check out Eat the Press, Harry Shearer’s spicy dish about the media. So come in and make yourself at home.
Both are straight to the point descriptions of what a visitor can expect. So, let me give that a try:
Welcome to CJRogers.com, a site devoted to the ideas, opinions, trends and pitfalls of the digital sphere — and what’s been called “the new, new journalism. “
Why “In Media Res?” I am in the media, in the middle of tumultuous period of history. Newspapers have been called “the first draft of history.” This, too, is a first draft.