"Saying you have more than two priorities is like saying you have more than two arms. You still only have two, but now you’re also crazy." Merlin Mann, productivity guru Merlin Mann "Inbox Zero" Merlin Mann "Time and Attention" 1:11 "Anybody who says they have more than … [Read more...] about “Saying You Have More Than Two Priorities Is Like…”
Even if you have followed this guide to setting up your Facebook privacy controls, you still should stick to the following "Don't Post" list: DON'T POST 1. Addresses Not your email address, your home address or the address of anyone you know 2. Birth date Name, birth date and birthplace are often … [Read more...] about 5 Things To Never Post on Facebook
What you do has to be worth more than the cost of paying you to do it. A lot more. This is crystal clear in most industries, but gets muddied a bit in publishing. The combination of producing art, work that is in the public interest, and that which supports a healthy bottom line sometimes makes it … [Read more...] about Read or Dead: Is What You Write Worth It?
Smashing Magazine calls it "The Ultimate Guide," which is a bit of an overstatement, however they have published a first-rate introduction to creating simple experiments to improve email subject lines and more. The secret is to create rigorously structured tests by showing random groups of users … [Read more...] about An Introduction to A/B Testing for Email and More
Robert Sutton, Stanford professor and author of "Good Boss, Bad Boss," offers these 12 beliefs that every manager should embrace. Not sure if I agree with all of them, but they're worth a review. 12 Things Good Bosses Believe I have a flawed and incomplete understanding of what it feels like to … [Read more...] about “Good Boss, Bad Boss” author Bob Sutton’s 12 Things Good Bosses Believe
In "The Lake View: This World and the Universe" Steven Weinberg uses military history to show how elites become enraptured with the most dramatic technology, not necessarily the best. From the knight on horseback, who frequently lost to peasant archers and foot soldiers; to the dreadnought … [Read more...] about Beware the “Game-Changer” Technology
While "going viral" isn't quite the industry buzzword that it once was, the goal still is first on most sites' wish-lists -- somehow getting a piece of content to grab the public's attention and deliver a waterfall page views. There is an ongoing conversation in media about the costs and … [Read more...] about Buzzfeed’s Jonah Perretti: How to Go Viral
When attempting to get funding for new equipment, site redesigns, apps, or new staff, editors sometimes need to think like a CFO. CFOs are always concerned about costs, but the tax ramifications of any expenditure is very important as well. Many, many times, I've been asked, "Is this CapEx or OpEx?" … [Read more...] about CapEx vs. OpEx