"If, as a manager, your job is to hold meetings and send email, hold great meetings and send great email." … [Read more...] about “If your job is to hold meetings and send email, hold great meetings, send great email.”
On January 25, 2012, influential publishing consultant Michael Shatzkin spoke with the video team from digital book world. According to Shatzkin, the big six are "Run by a legitimately smart, forward-thinking leadership. And yet, they are in a very, very difficult position. Because the model on … [Read more...] about Mike Shatzkin Says Experiment With Publishing Model, Not Reading
In a review of Mark McGurl's book "The Program Era: Postwar Fiction and the Rise of Creative Writing," N+1's Chad Harbach offers a clever, tangential attack on MFA culture. His basic premise is this: there are two distinct literary cultures in America: MFA vs. NYC. And NYC is better. There were 79 … [Read more...] about Read This Before Applying to A Creative Writing Program
The New Yorker's George Packer breaks down how he handles reporting his prize-winning stories: Don't go in cold -- research, learn the history of the subject or place Find a guide to show you around -- get a local to introduce you. Ask your interviewees who else you should talk to Go in … [Read more...] about A Basic Guide to Reporting Anything
Ann Patchett has a piece in the Wall Street Journal (WSJ.com), suggesting that writers living large on Conde Nast's expense accounts may have hastened the end of Gourmet magazine. Using herself as an example, she describes the lavish trips and posh resorts she experienced courtesy of Gourmet. Did … [Read more...] about Did Expense-Account Journalism Kill Magazines?
After a huge dip, online advertising seems to trending up again -- at least in the last quarter. A bit of good news. From the Internet Advertising Bureau, IAB.net via MediaMemo, Wall Street Journal, All Things Digital … [Read more...] about Online Ad Revenues Rising Again
If you are searching for a model of how to integrate social media and content -- Twitter, Facebook and websites, Guy Kawasaki deserves some attention. Guy (actually a blogger who works for Guy, named Catherine Faas), serves up the story three ways: short and direct on Twitter, a long teaser with an … [Read more...] about Lessons in Social Media – Guy Kawasaki