In conversation with Ken Doctor, author of "Newsonomics," Betsy Morgan explained how her baseline content strategy was divided evenly into thirds: one-third original, professional journalism, one-third opinion, and one-third curation. On the financial side, Huffo paid virtually nothing for curated … [Read more...] about ex-HuffPo CEO Betsy Morgan’s “Rule of Thirds” Content Strategy
Veteran journalism professor Jay Rosen on four things he's learned after 25 years of teaching: The more people who participate in the press the stronger it will be. The profession of journalism went awry when it began to adopt the View from Nowhere. The news system will improve when it is made … [Read more...] about What I Think I Know About Journalism — Jay Rosen
"If, as a manager, your job is to hold meetings and send email, hold great meetings and send great email." … [Read more...] about “If your job is to hold meetings and send email, hold great meetings, send great email.”
On January 25, 2012, influential publishing consultant Michael Shatzkin spoke with the video team from digital book world. According to Shatzkin, the big six are "Run by a legitimately smart, forward-thinking leadership. And yet, they are in a very, very difficult position. Because the model on … [Read more...] about Mike Shatzkin Says Experiment With Publishing Model, Not Reading
In a review of Mark McGurl's book "The Program Era: Postwar Fiction and the Rise of Creative Writing," N+1's Chad Harbach offers a clever, tangential attack on MFA culture. His basic premise is this: there are two distinct literary cultures in America: MFA vs. NYC. And NYC is better. There were 79 … [Read more...] about Read This Before Applying to A Creative Writing Program
The New Yorker's George Packer breaks down how he handles reporting his prize-winning stories: Don't go in cold -- research, learn the history of the subject or place Find a guide to show you around -- get a local to introduce you. Ask your interviewees who else you should talk to Go … [Read more...] about A Basic Guide to Reporting Anything
Ann Patchett has a piece in the Wall Street Journal (WSJ.com), suggesting that writers living large on Conde Nast's expense accounts may have hastened the end of Gourmet magazine. Using herself as an example, she describes the lavish trips and posh resorts she experienced courtesy of Gourmet. Did … [Read more...] about Did Expense-Account Journalism Kill Magazines?