The Benefits of a Planned Social Media Strategy It is vastly easier to implement and manage a social media plan if you work consistently with an editorial calendar in mind. Using automation to simplify posting to your channels will also make executing your plan much, much easier. Consistent Scheduling Generally, interaction with your social media […]
Creating Advanced Searches in Twitter (And TweetDeck)
Twitter Advanced Search Operators Twitter provides very useful, though complex, search functions, which can also be used within Tweetdeck. The easiest way to demonstrate their utility to to enter a few practice searches into the search page at Twitter.com/search-advanced. Once you’ve become familiar with the advanced searches, you can enter them directly into the […]
TweetDeck For Beginners: Setting Up Twitter Lists
Start at Twitter.com Before you take any steps, you’ll need a twitter account. You can’t sign up through TweetDeck, so you’ll need to go to Twitter.com and create an account. Once you’ve created an account, fill out your profile and update your privacy settings. Next, create a simple list to use when testing TweetDeck. TweetDeck’s […]
TweetDeck for Beginners: Setting Up Tweetdeck
Starting with Tweetdeck Before you make the commitment to downloading and installing the desktop version of Tweetdeck, you can get a taste by logging on the browser app at tweetdeck.twitter.com. Once you’ve logged on, you can add the accounts that you regularly access – usually your personal and work Twitter @handles. Click on the ‘Add […]
TweetDeck Column Types And What They Display
Types of TweetDeck columns and what they display: Home: Timeline for one of your accounts Search: A column for a specific search term Followers: Follow activity for all your accounts or one specific account Tweets: Tweets from a specific account Mentions : Only includes when users mention a specific account Messages: Direct messages for a […]
Lessons in Social Media – Guy Kawasaki
If you are searching for a model of how to integrate social media and content — Twitter, Facebook and websites, Guy Kawasaki deserves some attention. Here are three versions of a story aggregated from ReadWriteWeb. Guy (actually a blogger who works for Guy, named Catherine Faas), serves up the story three ways: short and direct […]
5 Things To Never Post on Facebook
Even if you have followed this guide to setting up your Facebook privacy controls, you still should stick to the following “Don’t Post” list: DON’T POST 1. Addresses Not your email address, your home address or the address of anyone you know 2. Birth date Name, birth date and birthplace are often enough to allow […]