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Social Media

Creating a Social Media Plan: The Basics

The Benefits of a Planned Social Media Strategy It is vastly easier to implement and manage a social media plan if you work consistently with an editorial calendar in mind. Using automation to simplify posting to your channels will also make executing your plan much, much easier. Consistent … [Read more...] about Creating a Social Media Plan: The Basics

Filed Under: Audience Development, Social Media

Twitter Search Operators

Creating Advanced Searches in Twitter (And TweetDeck)

Twitter Advanced Search Operators Twitter provides very useful, though complex, search functions, which can also be used within Tweetdeck. The easiest way to demonstrate their utility to to enter a few practice searches into the search page at all words in any position (Twitter search) Tweets … [Read more...] about Creating Advanced Searches in Twitter (And TweetDeck)

Filed Under: Social Media, Tweetdeck for Beginners, Twitter

TweetDeck For Beginners: Setting Up Twitter Lists

Start at Twitter.com Before you take any steps, you'll need a twitter account. You can't sign up through TweetDeck, so you'll need to go to Twitter.com and create an account. Once you've created an account, fill out your profile and update your privacy settings. Next, create a simple list to use … [Read more...] about TweetDeck For Beginners: Setting Up Twitter Lists

Filed Under: Digital Journalism, Social Media, Tweetdeck for Beginners, Twitter

TweetDeck for Beginners: Setting Up Tweetdeck

Starting with Tweetdeck Before you make the commitment to downloading and installing the desktop version of Tweetdeck, you can get a taste by logging on the browser app at tweetdeck.twitter.com. Once you've logged on, you can add the accounts that you regularly access - usually your personal … [Read more...] about TweetDeck for Beginners: Setting Up Tweetdeck

Filed Under: Social Media, Tweetdeck for Beginners, Twitter

TweetDeck Column Types And What They Display

Types of TweetDeck columns and what they display: Home: Timeline for one of your accounts Search: A column for a specific search term Followers: Follow activity for all your accounts or one specific account Tweets: Tweets from a specific account Mentions : Only includes when users … [Read more...] about TweetDeck Column Types And What They Display

Filed Under: Social Media, Tweetdeck for Beginners, Twitter

Lessons in Social Media – Guy Kawasaki

If you are searching for a model of how to integrate social media and content -- Twitter, Facebook and websites, Guy Kawasaki deserves some attention. Guy (actually a blogger who works for Guy, named Catherine Faas), serves up the story three ways: short and direct on Twitter, a long teaser with an … [Read more...] about Lessons in Social Media – Guy Kawasaki

Filed Under: Audience Development, Digital Journalism, Social Media Tagged With: alltop, blogging, readwriteweb, twitter

5 Things To Never Post on Facebook

Even if you have followed this guide to setting up your Facebook privacy controls, you still should stick to the following "Don't Post" list: DON'T POST 1. Addresses Not your email address, your home address or the address of anyone you know 2. Birth date Name, birth date and birthplace are often … [Read more...] about 5 Things To Never Post on Facebook

Filed Under: Social Media Tagged With: getting digital, social media

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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