What you do has to be worth more than the cost of paying you to do it. A lot more. This is crystal clear in most industries, but gets muddied a bit in publishing. The combination of producing art, work that is in the public interest, and that which supports a healthy bottom line sometimes makes it … [Read more...] about Read or Dead: Is What You Write Worth It?
Robert Sutton, Stanford professor and author of "Good Boss, Bad Boss," offers these 12 beliefs that every manager should embrace. Not sure if I agree with all of them, but they're worth a review. 12 Things Good Bosses Believe I have a flawed and incomplete understanding of what it feels like to … [Read more...] about “Good Boss, Bad Boss” author Bob Sutton’s 12 Things Good Bosses Believe
While "going viral" isn't quite the industry buzzword that it once was, the goal still is first on most sites' wish-lists -- somehow getting a piece of content to grab the public's attention and deliver a waterfall page views. There is an ongoing conversation in media about the costs and … [Read more...] about Buzzfeed’s Jonah Perretti: How to Go Viral
When attempting to get funding for new equipment, site redesigns, apps, or new staff, editors sometimes need to think like a CFO. CFOs are always concerned about costs, but the tax ramifications of any expenditure is very important as well. Many, many times, I've been asked, "Is this CapEx or OpEx?" … [Read more...] about CapEx vs. OpEx