Digital Management

Audience Development, Weight-Loss, and ‘The Power of Habit’

According to New York Times reporter Charles Duhigg, almost 40 percent of our daily behavior isn’t intentional. We don’t think about it. We get up, have breakfast, go to work, attend meetings, write email, surf the web, make plans, all without being particularly aware of we are doing. It’s just habit. And changing our habits […]

Audience Development, Weight-Loss, and ‘The Power of Habit’ Read More »

Guidelines for Content Aggregation and Curation

In this week’s New York Times, David Carr reports on a new committee to formulate standards for content aggregation. The committee, created by Ad Age columnist Simon Dumenco, has the support of some of the major media websites, but few prominent bloggers. Dumenco decided to form the committee after writing a series of columns in

Guidelines for Content Aggregation and Curation Read More »

Why Mainstream Media Is Being Eaten Alive (And What to Do About It)

The current state of the media business was roughly predicted fifteen years ago by a Harvard Business School professor Clayton Christensen. In an article entitled “Disruptive Technologies: Catching the Wave,” Christensen described how small companies, even those with laughably bad products, were able to take over key markets by gaining small footholds then growing faster

Why Mainstream Media Is Being Eaten Alive (And What to Do About It) Read More »

The Five Traits of Successful Digital Products

Everett M. Rogers, author of “The Diffusion of Innovations,” studied the adoption of new technologies and attempted to identify why people choose to use new products. According to Rogers, any product that lacks all of the traits will find significant difficulty in attracting users. Advantage: Your product needs to be more useful than the currently

The Five Traits of Successful Digital Products Read More »

How to Write for Gawker

Stumbled across an old but interesting memo from Gawker Media writer Paul Boutin to managing editor Noah Robischon (which was immediately leaked to New York Magazine’s Vulture site). Valleywag (a Gawker sister site) then reported on the leak, linking to NYMag and running the piece themselves. Here are the bullets: One Glint Of Nasty Underclass

How to Write for Gawker Read More »

Scroll to Top