• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Charlie Rogers

  • About Charlie Rogers
  • Posts
  • Contact
  • Twitter

Digital Management

Diffusion of Ideas

How Products (And Ideas) Find Users

Every campaign is unique, from a new product launch to a membership drive -- but wouldn't it be great if there were some general principles that govern success or failure? Maybe there are. They come from a fifty-year-old textbook called "The Diffusion of Innovations," by Everett M. Rogers. Rogers … [Read more...] about How Products (And Ideas) Find Users

Filed Under: Audience Development, Digital Management

Why Mainstream Media Is Being Eaten Alive (And What to Do About It)

The current state of the media business was roughly predicted fifteen years ago by a Harvard Business School professor Clayton Christensen. In an article entitled "Disruptive Technologies: Catching the Wave," Christensen described how small companies, even those with laughably bad products, were … [Read more...] about Why Mainstream Media Is Being Eaten Alive (And What to Do About It)

Filed Under: Digital Management

The Five Traits of Successful Digital Products

Everett M. Rogers, author of "The Diffusion of Innovations," studied the adoption of new technologies and attempted to identify why people choose to use new products. According to Rogers, any product that lacks all of the traits will find significant difficulty in attracting users. Advantage: Your … [Read more...] about The Five Traits of Successful Digital Products

Filed Under: Audience Development, Digital Management

Definition: “Opportunity Cost”

The thing that you team didn't do with the time they spent on Project X. Or the thing your company didn't buy with the money they spent on Project X. … [Read more...] about Definition: “Opportunity Cost”

Filed Under: Digital Management

How to Write for Gawker

Stumbled across an old but interesting memo from Gawker Media writer Paul Boutin to managing editor Noah Robischon (which was immediately leaked to New York Magazine's Vulture site). Valleywag (a Gawker sister site) then reported on the leak, linking to NYMag and running the piece themselves. Here … [Read more...] about How to Write for Gawker

Filed Under: Audience Development, Digital Journalism, Digital Management, Uncategorized

“If your job is to hold meetings and send email, hold great meetings, send great email.”

"If, as a manager, your job is to hold meetings and send email, hold great meetings and send great email."   … [Read more...] about “If your job is to hold meetings and send email, hold great meetings, send great email.”

Filed Under: Digital Management

Tony Schwartz on Earning Excellence

Want to create a team that operates creatively and at peak efficiency? Tony Schwartz, author of "Be Excellent at Anything," offers six tips on improving performance through practice. When managing teams that require intense concentration to perform at peak -- think editorial or technical staff -- … [Read more...] about Tony Schwartz on Earning Excellence

Filed Under: Digital Management

“Saying You Have More Than Two Priorities Is Like…”

"Saying you have more than two priorities is like saying you have more than two arms. You still only have two, but now you’re also crazy." Merlin Mann, productivity guru   Merlin Mann "Inbox Zero" Merlin Mann "Time and Attention" 1:11 "Anybody who says they have more than … [Read more...] about “Saying You Have More Than Two Priorities Is Like…”

Filed Under: Audience Development, Digital Management

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Go to Next Page »
Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
Here's my bio...

Get in Touch!

Footer

Twitter: @jrnlsm

    No tweets found.
  • http://twitter.com/jrnlsm

Popular Sections

  • SEO For Editors
  • Digital Journalism
  • Digital Management
  • Audience Development

Recent Posts

  • Free or Cheap Tools for Learning Web Analytics
  • Why Are Your Web Pages So Fat and Slow?
  • Jon Morrow’s 52 Headline Hacks
  • The Immutable Error of Parenthood
  • Calvin Coolidge was super-judgmental

Quick Subscribe

Receive an email every time new content goes live.

Thanks!

Copyright © 2022 Charlie Rogers