"Saying you have more than two priorities is like saying you have more than two arms. You still only have two, but now you’re also crazy." Merlin Mann, productivity guru Merlin Mann "Inbox Zero" Merlin Mann "Time and Attention" 1:11 "Anybody who says they have more than … [Read more...] about “Saying You Have More Than Two Priorities Is Like…”
An Introduction to A/B Testing for Email and More
Smashing Magazine calls it "The Ultimate Guide," which is a bit of an overstatement, however they have published a first-rate introduction to creating simple experiments to improve email subject lines and more. The secret is to create rigorously structured tests by showing random groups of users … [Read more...] about An Introduction to A/B Testing for Email and More
Buzzfeed’s Jonah Perretti: How to Go Viral
While "going viral" isn't quite the industry buzzword that it once was, the goal still is first on most sites' wish-lists -- somehow getting a piece of content to grab the public's attention and deliver a waterfall page views. There is an ongoing conversation in media about the costs and … [Read more...] about Buzzfeed’s Jonah Perretti: How to Go Viral