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Audience Development

Audience Development, Weight-Loss, and ‘The Power of Habit’

According to New York Times reporter Charles Duhigg, almost 40 percent of our daily behavior isn't intentional. We don't think about it. We get up, have breakfast, go to work, attend meetings, write email, surf the web, make plans, all without being particularly aware of we are doing. It's just … [Read more...] about Audience Development, Weight-Loss, and ‘The Power of Habit’

Filed Under: Audience Development, Digital Management, Uncategorized

The Atlantic’s One Sentence Traffic Growth Secret

With one sentence, The Atlantic Wire changed their editorial direction and, in the last six months, their traffic has exploded. According to digital director, Bob Cohn, this is the secret: "No More Stories That No One Will Read." Simple. Bob Cohn via MediaBistro … [Read more...] about The Atlantic’s One Sentence Traffic Growth Secret

Filed Under: Audience Development, Digital Journalism, Digital Management, Uncategorized

Scary Great Ideas

A few months ago, Paul Graham, founder of the startup incubator YCombinator, wrote that most really big ideas are frightening. He believes that you can tell if you are on the scent of something really ground-breaking by how much anxiety it produces personally and institutionally. This phenomenon is … [Read more...] about Scary Great Ideas

Filed Under: Audience Development, Digital Management

Guidelines for Content Aggregation and Curation

In this week's New York Times, David Carr reports on a new committee to formulate standards for content aggregation. The committee, created by Ad Age columnist Simon Dumenco, has the support of some of the major media websites, but few prominent bloggers. Dumenco decided to form the committee after … [Read more...] about Guidelines for Content Aggregation and Curation

Filed Under: Audience Development, Digital Journalism, Digital Management

Diffusion of Ideas

How Products (And Ideas) Find Users

Every campaign is unique, from a new product launch to a membership drive -- but wouldn't it be great if there were some general principles that govern success or failure? Maybe there are. They come from a fifty-year-old textbook called "The Diffusion of Innovations," by Everett M. Rogers. Rogers … [Read more...] about How Products (And Ideas) Find Users

Filed Under: Audience Development, Digital Management

The Five Traits of Successful Digital Products

Everett M. Rogers, author of "The Diffusion of Innovations," studied the adoption of new technologies and attempted to identify why people choose to use new products. According to Rogers, any product that lacks all of the traits will find significant difficulty in attracting users. Advantage: Your … [Read more...] about The Five Traits of Successful Digital Products

Filed Under: Audience Development, Digital Management

How to Write for Gawker

Stumbled across an old but interesting memo from Gawker Media writer Paul Boutin to managing editor Noah Robischon (which was immediately leaked to New York Magazine's Vulture site). Valleywag (a Gawker sister site) then reported on the leak, linking to NYMag and running the piece themselves. Here … [Read more...] about How to Write for Gawker

Filed Under: Audience Development, Digital Journalism, Digital Management, Uncategorized

Lessons in Social Media – Guy Kawasaki

If you are searching for a model of how to integrate social media and content -- Twitter, Facebook and websites, Guy Kawasaki deserves some attention. Guy (actually a blogger who works for Guy, named Catherine Faas), serves up the story three ways: short and direct on Twitter, a long teaser with an … [Read more...] about Lessons in Social Media – Guy Kawasaki

Filed Under: Audience Development, Digital Journalism, Social Media Tagged With: alltop, blogging, readwriteweb, twitter

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Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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