Steve Jobs once said that he was as proud of the products that he didn’t launch as the ones that he did. He believed that he kept his company focused by saying “no” to virtually everything.

It was a lifelong trait. In 2004, he told Businessweek that his success “comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”

And here’s a video from ’97 saying very much the same thing:

If you take a look at the documents now released, you can see that the iPhone was in development for over 5 years — not adding new features, removing them.

 

via The Next Web.