Read or Dead: Is What You Write Worth It?
What you do has to be worth more than the cost of paying you to do it. A lot more. […]
Digital Journalism, Digital Management
Audience Development
An Introduction to A/B Testing for Email and More
Smashing Magazine calls it “The Ultimate Guide,” which is a bit of an overstatement, however they have published a first-rate
Digital Management
“Good Boss, Bad Boss” author Bob Sutton’s 12 Things Good Bosses Believe
Robert Sutton, Stanford professor and author of “Good Boss, Bad Boss,” offers these 12 beliefs that every manager should embrace.
Digital Journalism, Uncategorized
Beware the “Game-Changer” Technology
In “The Lake View: This World and the Universe” Steven Weinberg uses military history to show how elites become enraptured with
Audience Development, Digital Journalism, Digital Management
Buzzfeed’s Jonah Perretti: How to Go Viral
While “going viral” isn’t quite the industry buzzword that it once was, the goal still is first on most sites’
Digital Management
CapEx vs. OpEx
When attempting to get funding for new equipment, site redesigns, apps, or new staff, editors sometimes need to think like
Digital Journalism
In Media Res, Focusing Equally on Media and Res
Writing the first article on a new site is simple. Explain what you are doing. For example, here, via archive.org,