Search Engine Optimization

SEO For Editors

There Are Only Three Digital Growth Strategies and search engine optimization is about the first — attracting new visitors. Search Engine Optimization For Editors Search Engines Love Great Writing Why Search Engine Optimization is Important How Search Engines Work What Actually Affects Search Results The Only Four Things You Need For Great SEO How to […]

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There Are Only Three Digital Growth Strategies

It may seem self-evident, but, by definition, there are only three paths to digital growth: More new visitors More visits per visitor More page views/engagement per visit That’s it. If you don’t have focused strategies around each path, you can’t sustain growth.   Examples of Growth Strategies More new visitors Search (SEO/SEM) Strategic partnerships Advertising

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Why Search Engine Optimization is Important

I’ve worked with most of the major SEO firms and have attended many, many presentations, seminars, conferences and staff meetings about search engine optimization. I’ve heard from almost everyone that SEO is the ‘secret sauce’ of audience development. It is actionable, quantifiable, and other *able things. And like most consulting fads (mobile, say hello to

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The Only Four Things You Need For Great SEO

Conversations about search engine optimization can be confusing, but all the expert knowledge boils down to four fundamental necessities: You need great content — useful, clear writing on subjects that actually interest readers. You need to identify the words, phrases and questions that people use when searching for your content. You need links from authoritative

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Using Search Tools to Help Decide What Content to Feature

Search tools aren’t just for SEO, they can also be useful in getting a sense of what content your audience might be interested in. There is a big caveat with this approach: it is backward-looking, focusing on previous performance. However, it’s handy — if you don’t over-rely on it. Here’s an example of how this can

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