It can be a waste of time, effort and money to publish an article that is only of interest for a week when, for the same amount of effort, you can publish something that will continue to attract readers long-term. Search tools can help with this as well. Does “Summer Reading” have legs? Is it of long-term interest? […]
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When is the best time to publish our article on summer reading? When to Publish Based on this Google Trends chart, we’d try to publish the “Summer Reading” roundup in late March — because it can take two weeks to begin ranking significantly on search results pages. After the page developed significant weight in the Google rankings,
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Google Trends is handy for suggesting key search phrases that can be incorporated into titles and body copy. Adwords can give even more detail. What headline should we give to our “Summer Reading” roundup? Based on the Google Trends chart above we should include the key phrase “summer reading” in our title and also “summer
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Can changing headlines post-publish impact readership of an article? According to Visual Revenue, an analytic tool provider, during the 2012 Olympics, USA Today underwent a testing campaign of their headlines. As you can see from the results below, the newspaper was able to almost double click-throughs in some cases. Upworthy.com famously considers headline tweaking to be
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