If you want to be successful, either as a journalist or a digital manager, you better understand how web analytics works. Avinash Kaushik, Google evangelist and author of two best-selling books on the subject, says that in order to get conversant in the field you should include experimenting with free or cheap tools to master the concepts in a practical setting.
Free or Cheap Tools for Learning Web Analytics Read More »
A 2000-word article is around 12kb of text, yet average web page sizes are now around 2.08MB.
Why Are Your Web Pages So Fat and Slow? Read More »
How much has junk-mail copywriting influenced the development of click-bait headlines?The next time you’re on Buzzfeed or another crowd-pleaser website, keep your eyes open for examples.
Jon Morrow’s 52 Headline Hacks Read More »
Transformation tourism is when you (or your audience) takes the first step toward change (reading the article, buying the product, etc.), but there isn’t any follow through when the road gets harder. I bought the weight-loss book, but didn’t change my diet I read all the blog posts, but didn’t change my habits I filled the
Transformation Tourism Read More »
The Benefits of a Planned Social Media Strategy It is vastly easier to implement and manage a social media plan if you work consistently with an editorial calendar in mind. Using automation to simplify posting to your channels will also make executing your plan much, much easier. Consistent Scheduling Generally, interaction with your social media
Creating a Social Media Plan: The Basics Read More »
I’m working on a digital strategy project and was asked (told) by the client: “We need more content on the blog. How do we get the team to write more?”
How to Write One Great Post Every Week Read More »
Harvard Business Review contributing writer Amy Gallo quizzed Paul Axtell, author of “Meetings Matter” and Francesca Gino, a Harvard Business School professor, on how to run better meetings: There are many different kinds of meetings–the brainstorming session, the announcement, the decision-making meeting– but here are some good general rules for running an efficient meeting: 1.
The 5 Rules for Running Meetings Read More »
How do you parse large chunks of data looking for sharable insights? Martha Kang, editorial manager of Tableau Software (a maker of visualization software), writing in Mediashift, says that you should try to display information so the user can explore the data in at least one of these seven ways: The Seven Basic
The 7 Types of Data Stories Read More »
This is a persistent challenge. You want to offer a snapshot of all the variables and all the factors that were taken into consideration. But your audience wants to know only three things up front: 1. What is your point? 2. What do you want me to do? 3. If I do it, what do
Offering Effective Analysis — Insight, Recommendation, Impact Read More »
Twitter Advanced Search Operators Twitter provides very useful, though complex, search functions, which can also be used within Tweetdeck. The easiest way to demonstrate their utility to to enter a few practice searches into the search page at all words in any position (Twitter search) Tweets containing the exact phrase (“Twitter search”) Tweets containing any
Creating Advanced Searches in Twitter (And TweetDeck) Read More »