Here are a few notes from a recent cross-country flight. I'm not sure what I was reading at the time … Read more about The Religion of Analytics
Media Enters the Age of (Statistical) Reason
The media is finally figuring out figures. The coverage of Nate Silver's tremendous success at … Read more about Media Enters the Age of (Statistical) Reason
The Most Important SEO Tool In the World
Often forgotten in the development rush, regularly updated XML sitemaps are essential in … Read more about The Most Important SEO Tool In the World
Google Trends Eats Google Insights, Also “Celine Dion or Torture?”
Google Insights is no more. It has been absorbed by Google Trends. Both Trends and Insights have … Read more about Google Trends Eats Google Insights, Also “Celine Dion or Torture?”
Search Engine Land’s “Periodic Table of SEO Ranking Factors”
Danny Sullivan's "Search Engine Land" is always a great source of info on the dark continent of … Read more about Search Engine Land’s “Periodic Table of SEO Ranking Factors”
SEO For Editors
There Are Only Three Digital Growth Strategies and search engine optimization is about the first -- … Read more about SEO For Editors
There Are Only Three Digital Growth Strategies
It may seem self-evident, but, by definition, there are only three paths to digital growth: … Read more about There Are Only Three Digital Growth Strategies
Why Search Engine Optimization is Important
I've worked with most of the major SEO firms and have attended many, many presentations, seminars, … Read more about Why Search Engine Optimization is Important
Search Engines Love Great Writing
Above all, the search engines love high-quality writing. The folks at Google explicitly state that … Read more about Search Engines Love Great Writing
How Search Engines Actually Work
Like high school, search is primarily a popularity contest. Google's inventors, Larry Page and … Read more about How Search Engines Actually Work