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Offering Effective Analysis — Insight, Recommendation, Impact

This is a persistent challenge. You want to offer a snapshot of all the variables and all the factors that were taken into consideration. But your audience wants to know only three things up front: 1. What is your point? 2. What do you want me to do? 3. If I do it, what do I get? Then -- … [Read more...] about Offering Effective Analysis — Insight, Recommendation, Impact

Filed Under: Digital Management

Twitter Search Operators

Creating Advanced Searches in Twitter (And TweetDeck)

Twitter Advanced Search Operators Twitter provides very useful, though complex, search functions, which can also be used within Tweetdeck. The easiest way to demonstrate their utility to to enter a few practice searches into the search page at all words in any position (Twitter search) Tweets … [Read more...] about Creating Advanced Searches in Twitter (And TweetDeck)

Filed Under: Social Media, Tweetdeck for Beginners, Twitter

TweetDeck For Beginners: Setting Up Twitter Lists

Start at Twitter.com Before you take any steps, you'll need a twitter account. You can't sign up through TweetDeck, so you'll need to go to Twitter.com and create an account. Once you've created an account, fill out your profile and update your privacy settings. Next, create a simple list to use … [Read more...] about TweetDeck For Beginners: Setting Up Twitter Lists

Filed Under: Digital Journalism, Social Media, Tweetdeck for Beginners, Twitter

TweetDeck for Beginners: Setting Up Tweetdeck

Starting with Tweetdeck Before you make the commitment to downloading and installing the desktop version of Tweetdeck, you can get a taste by logging on the browser app at tweetdeck.twitter.com. Once you've logged on, you can add the accounts that you regularly access - usually your personal … [Read more...] about TweetDeck for Beginners: Setting Up Tweetdeck

Filed Under: Social Media, Tweetdeck for Beginners, Twitter

TweetDeck Column Types And What They Display

Types of TweetDeck columns and what they display: Home: Timeline for one of your accounts Search: A column for a specific search term Followers: Follow activity for all your accounts or one specific account Tweets: Tweets from a specific account Mentions : Only includes when users … [Read more...] about TweetDeck Column Types And What They Display

Filed Under: Social Media, Tweetdeck for Beginners, Twitter

Key Principles Behind the Guardian’s New Site

The Guardian just performed a major redesign based on new data from their home-grown analytics program. Abigail Edge (great name) from Journalism.co.uk interviewed Wolfgang Blau (great name too), director of digital strategy for the Guardian. Here are the bullet-points: Every Article … [Read more...] about Key Principles Behind the Guardian’s New Site

Filed Under: Digital Journalism

HTML 5: What It Is And Why It Matters

A while ago I published "Adaptive vs. Responsive Design: What They Are, Why They Matter," and immediately received some follow-up questions about HTML5. Here's a very quick explanation: For the last fifteen years (since 1997, actually), we've been stuffing all sorts of new content onto the web … [Read more...] about HTML 5: What It Is And Why It Matters

Filed Under: Digital Journalism, Digital Management, ePublishing

Adaptive vs. Responsive Design: What They Are, Why They Matter

Another topic trending on my personal buzzword watch is "adaptive design vs. responsive design." The difference is a bit confusing, but at the highest level, responsive design means building one design that works on all devices, "responding" to the device with design and layout changes. Adaptive … [Read more...] about Adaptive vs. Responsive Design: What They Are, Why They Matter

Filed Under: Digital Journalism, Digital Management

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Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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