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Using Search Tools To Help Decide When To Publish Content

When is the best  time to publish our article on summer reading?

summer-reading-by-month

When to Publish

Based on this Google Trends chart, we’d try to publish the “Summer Reading” roundup in late March — because it can take two weeks to begin ranking significantly on search results pages. After the page developed significant weight in the Google rankings, we’d begin to promote the content around mid-April to early May, when the number of people who search on the phrase starts to escalate.

Next: what Google Trends can tell us about choosing our headline and keywords.

 

Filed Under: Search Engine Optimization Tagged With: Google Tools, Search Engine Optimization, SEO, SEO For Editors

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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