When is the best  time to publish our article on summer reading?

When to Publish

Based on this Google Trends chart, we’d try to publish the “Summer Reading” roundup in late March — because it can take two weeks to begin ranking significantly on search results pages. After the page developed significant weight in the Google rankings, we’d begin to promote the content around mid-April to early May, when the number of people who search on the phrase starts to escalate.

Next: what Google Trends can tell us about choosing our headline and keywords.