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Using Search Tools for Headlines and Key Terms

Google Trends is handy for suggesting key search phrases that can be incorporated into titles and body copy. Adwords can give even more detail.

What headline should we give to our “Summer Reading” roundup?

summer-reading-queries

 

Based on the Google Trends chart above we should include the key phrase “summer reading” in our title and also “summer reading program” high up in the body copy. We could use other titles, “Beach Books,” etc. in the headline, but “summer reading” is the keyword phrase and should be used wherever possible.

Not sure if you’ve chosen the right headline? Experimentation is always a good idea.

Filed Under: Digital Journalism, Search Engine Optimization Tagged With: Google Tools, Search Engine Optimization, SEO, SEO For Editors

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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