Google Trends is handy for suggesting key search phrases that can be incorporated into titles and body copy. Adwords can give even more detail.

What headline should we give to our “Summer Reading” roundup?

 

Based on the Google Trends chart above we should include the key phrase “summer reading” in our title and also “summer reading program” high up in the body copy. We could use other titles, “Beach Books,” etc. in the headline, but “summer reading” is the keyword phrase and should be used wherever possible.

Not sure if you’ve chosen the right headline? Experimentation is always a good idea.