• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Charlie Rogers

  • About Charlie Rogers
  • Posts
  • Contact
  • Twitter

Using Search Tools to Determine if a Topic is Evergreen

It can be a waste of time, effort and money to publish an article that is only of interest for a week when, for the same amount of effort, you can publish something that will continue to attract readers long-term. Search tools can help with this as well.

Does “Summer Reading” have legs? Is it of long-term interest?

summer-reading-by-year

As you can see from this Google Trends chart, searches on “Summer Reading” spiked heavily every year, at roughly the same time, suggesting that this is a topic of perennial interest.

Next, let’s use search tools to determine when to publish our article .

Filed Under: Search Engine Optimization Tagged With: Google Tools, Search Engine Optimization, SEO, SEO For Editors

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
Here's my bio...

Get in Touch!

Footer

Twitter: @jrnlsm

  • Just now
  • http://twitter.com/jrnlsm

Popular Sections

  • SEO For Editors
  • Digital Journalism
  • Digital Management
  • Audience Development

Recent Posts

  • Free or Cheap Tools for Learning Web Analytics
  • Why Are Your Web Pages So Fat and Slow?
  • Jon Morrow’s 52 Headline Hacks
  • The Immutable Error of Parenthood
  • Calvin Coolidge was super-judgmental

Quick Subscribe

Receive an email every time new content goes live.

Thanks!

Copyright © 2023 Charlie Rogers