It can be a waste of time, effort and money to publish an article that is only of interest for a week when, for the same amount of effort, you can publish something that will continue to attract readers long-term. Search tools can help with this as well.

Does “Summer Reading” have legs? Is it of long-term interest?

As you can see from this Google Trends chart, searches on “Summer Reading” spiked heavily every year, at roughly the same time, suggesting that this is a topic of perennial interest.

Next, let’s use search tools to determine when to publish our article .