It may seem self-evident, but, by definition, there are only three paths to digital growth:
- More new visitors
- More visits per visitor
- More page views/engagement per visit
That’s it.
If you don’t have focused strategies around each path, you can’t sustain growth.
Examples of Growth Strategies
More new visitors
- Search (SEO/SEM)
- Strategic partnerships
- Advertising
- Social Media/Sharing
- Public relations/Outreach
Goal: Identify where your potential audience is — then approach them there.
More visits per visitor
- Fresh content
- Newsletters
- Tools/Resources
- Social Media
- User interaction/recognition
Goal: Offer every type of user a compelling reason to return
More page views/engagement per visit
- Multimedia — Slideshows, video
- Content packages
- Long-form content
- Tools/Resources