Danny Sullivan’s “Search Engine Land” is always a great source of info on the dark continent of search engine optimization. They’ve just released an infographic that covers both factors that are under the control of site owners and those more nebulous elements as “authority,” and “reputation.” It’s a clever cheat sheet, and for most, all the info you need to know.

They also offer a description of the table that works quite nicely as a beginner’s guide to SEO.

via Search Engine Land (image used with permission)