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The Only Four Things You Need For Great SEO

Conversations about search engine optimization can be confusing, but all the expert knowledge boils down to four fundamental necessities: You need great content -- useful, clear writing on subjects that actually interest readers. You need to identify the words, phrases and questions that … [Read more...] about The Only Four Things You Need For Great SEO

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimization, SEO, SEO For Editors

How to Input Content For Search Optimization

Great writing is the silver bullet of search, but if you want people to be able to find your content, it needs to be properly set up in your content management system. It's relatively simple, just identify your content's key terms and don't cut corners when you fill out the input screens. It's … [Read more...] about How to Input Content For Search Optimization

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimizaton, SEO, SEO For Editors

Krugman on Politicians’ Three Kinds of Wrong: Disagreements, Mistakes and Lies

Trying to parse political rhetoric is always a challenge, but the Nobel Prize-winning economist and New York Times columnist Paul Krugman would like us to at least make the distinction between disagreements, errors and lies. Not quite "Liars, Damn Liars, and Statistics," but still an interesting … [Read more...] about Krugman on Politicians’ Three Kinds of Wrong: Disagreements, Mistakes and Lies

Filed Under: Digital Journalism, Digital Management Tagged With: New York Times, Paul Krugman

Building A Search-Friendly Site

The search engine's job is to match visitors with sites worth visiting. They prefer the same things that people like: compelling content from credible sources. From a SEO perspective (which, of course, is a limited view), all a site developer has to do is get out of the way of the content. Here … [Read more...] about Building A Search-Friendly Site

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimization, SEO, SEO For Editors

Favorite SEO Resources

Here's my go-to list of Search Engine Optimization Resources Moz's Free Beginner’s Guide to SEO and A Beginner’s Checklist For Learning SEO More Moz: 101 Free SEO Resources Yahoo’s SEO Basics Google's SEO Report Card Matt Cutts (Google Search Product Guy) Search Engine Land … [Read more...] about Favorite SEO Resources

Filed Under: Search Engine Optimization, Uncategorized Tagged With: Search Engine Optimization, SEO, SEO For Editors

Nothing Like A Content Strategy Discussion That Ends With “Shut Your Dirty Whore Mouth”

Anil Dash takes some good-natured ribbing from Lia Bulong. (Wikiquote tells me that the phrase is from the television show "Popular.") … [Read more...] about Nothing Like A Content Strategy Discussion That Ends With “Shut Your Dirty Whore Mouth”

Filed Under: Uncategorized

21 Key Traits of Best-Selling Fiction That Work For Web Content

A Twitter friend posted a link to an article on Writers Digest about best-selling fiction. It is surprising -- or on second thought, not surprising -- how many of the qualities of good fiction are also the qualities of good web content. Writer's Digest excerpted the list from "The Writer's Little … [Read more...] about 21 Key Traits of Best-Selling Fiction That Work For Web Content

Filed Under: Digital Journalism

Summer Reading

Using Search Tools to Help Decide What Content to Feature

Search tools aren't just for SEO, they can also be useful in getting a sense of what content your audience might be interested in. There is a big caveat with this approach: it is backward-looking, focusing on previous performance. However, it's handy -- if you don't over-rely on it. Here's an … [Read more...] about Using Search Tools to Help Decide What Content to Feature

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimization, SEO, SEO For Editors

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Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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