Everett M. Rogers, author of “The Diffusion of Innovations,” studied the adoption of new technologies and attempted to identify why people choose to use new products. According to Rogers, any product that lacks all of the traits will find significant difficulty in attracting users. Advantage: Your product needs to be more useful than the currently […]
The Five Traits of Successful Digital Products Read More »
In May’s “The Story So Far” (also available as a downloadable pdf), the Columbia School of Journalism’s Bill Grueskin, Ava Seave and Lucas Graves all but conclude there is not a sustainable business model to support top-quality journalism at current levels. They see at least three main factors upsetting journalism’s business model: Audiences’ expectation of
CJR’s Explanation of Why High-Quality Journalism is (Nearly) Doomed Read More »
The thing that you team didn’t do with the time they spent on Project X. Or the thing your company didn’t buy with the money they spent on Project X.
Definition: “Opportunity Cost” Read More »
Stumbled across an old but interesting memo from Gawker Media writer Paul Boutin to managing editor Noah Robischon (which was immediately leaked to New York Magazine’s Vulture site). Valleywag (a Gawker sister site) then reported on the leak, linking to NYMag and running the piece themselves. Here are the bullets: How About Headlines? James
How to Write for Gawker Read More »
Paris, 1927. For 100,000 francs, author Georges Simenon agrees to write a novel while suspended in a glass cage outside the Moulin Rouge. Passersby would contribute subject, characters and title. A newspaper backs the stunt and pays Simenon a 25,000 franc advance. For a moment, it was the talk of Paris. Then the newspaper went
Bloggers in History: Georges Simenon Read More »
In conversation with Ken Doctor, author of “Newsonomics,” Betsy Morgan explained how her baseline content strategy was divided evenly into thirds: one-third original, professional journalism, one-third opinion, and one-third curation. On the financial side, Huffo paid virtually nothing for curated content, tried to acquire opinion content as cheaply as possible, and devoted most of its
ex-HuffPo CEO Betsy Morgan’s “Rule of Thirds” Content Strategy Read More »
Veteran journalism professor Jay Rosen on four things he’s learned after 25 years of teaching: The more people who participate in the press the stronger it will be. The profession of journalism went awry when it began to adopt the View from Nowhere. The news system will improve when it is made more useful to
What I Think I Know About Journalism — Jay Rosen Read More »
“If, as a manager, your job is to hold meetings and send email, hold great meetings and send great email.”
“If your job is to hold meetings and send email, hold great meetings, send great email.” Read More »
On January 25, 2012, influential publishing consultant Michael Shatzkin spoke with the video team from digital book world. According to Shatzkin, the big six are “Run by a legitimately smart, forward-thinking leadership. And yet, they are in a very, very difficult position. Because the model on which they, not only have always made their money
Mike Shatzkin Says Experiment With Publishing Model, Not Reading Read More »