Here are a few notes from a recent cross-country flight. I’m not sure what I was reading at the time (“The Lean Startup?”), but it’s sound advice.

• Any really good accountant will tell you that the numbers should inform your decisions, not make them.
• Analytics work best when chasing  incremental growth, not opening up new areas or implementing entirely new ideas.
• Some companies make radical, horrible, business-killing decisions in pursuit of the quarterly numbers. Don’t do this.
• And don’t make a religion out of anything that is only a signifier of your business, not the business itself.