• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Charlie Rogers

  • About Charlie Rogers
  • Posts
  • Contact
  • Twitter

The Religion of Analytics

Here are a few notes from a recent cross-country flight. I’m not sure what I was reading at the time (“The Lean Startup?”), but it’s sound advice.

  • Any really good accountant will tell you that the numbers should inform your decisions, not make them.
  • Analytics work best when chasingĀ  incremental growth, not opening up new areas or implementing entirely new ideas.
  • Some companies make radical, horrible, business-killing decisions in pursuit of the quarterly numbers. Don’t do this.
  • And don’t make a religion out of anything that is only a signifier of your business, not the business itself.

Filed Under: Digital Management, Search Engine Optimization Tagged With: SEO

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
Here's my bio...

Get in Touch!

Footer

Twitter: @jrnlsm

  • Just now
  • http://twitter.com/jrnlsm

Popular Sections

  • SEO For Editors
  • Digital Journalism
  • Digital Management
  • Audience Development

Recent Posts

  • Free or Cheap Tools for Learning Web Analytics
  • Why Are Your Web Pages So Fat and Slow?
  • Jon Morrow’s 52 Headline Hacks
  • The Immutable Error of Parenthood
  • Calvin Coolidge was super-judgmental

Quick Subscribe

Receive an email every time new content goes live.

Thanks!

Copyright © 2023 Charlie Rogers