The Religion of Analytics

Here are a few notes from a recent cross-country flight. I’m not sure what I was reading at the time (“The Lean Startup?”), but it’s sound advice.

  • Any really good accountant will tell you that the numbers should inform your decisions, not make them.
  • Analytics work best when chasingĀ  incremental growth, not opening up new areas or implementing entirely new ideas.
  • Some companies make radical, horrible, business-killing decisions in pursuit of the quarterly numbers. Don’t do this.
  • And don’t make a religion out of anything that is only a signifier of your business, not the business itself.
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