Conversations about search engine optimization can be confusing, but all the expert knowledge boils down to four fundamental necessities:
- You need great content — useful, clear writing on subjects that actually interest readers.
- You need to identify the words, phrases and questions that people use when searching for your content.
- You need links from authoritative sites so the search engines recognize your site as a credible source.
- You need a well-designed site that doesn’t interfere with the search engines’ technology.
That’s it. Really.
All the rest (and there’s a lot) is just trying to scrape the last bit of peanut butter from the bottom of the jar.
For example, How to Set Up Content For Search Optimization