SEO

Conversations about search engine optimization can be confusing, but all the expert knowledge boils down to four fundamental necessities: You need great content — useful, clear writing on subjects that actually interest readers. You need to identify the words, phrases and questions that people use when searching for your content. You need links from authoritative […]

The search engine’s job is to match visitors with sites worth visiting. They prefer the same things that people like: compelling content from credible sources. From a SEO perspective (which, of course, is a limited view), all a site developer has to do is get out of the way of the content. Here is a list of

Search tools aren’t just for SEO, they can also be useful in getting a sense of what content your audience might be interested in. There is a big caveat with this approach: it is backward-looking, focusing on previous performance. However, it’s handy — if you don’t over-rely on it. Here’s an example of how this can

Can changing headlines post-publish impact readership of an article? According to Visual Revenue, an analytic tool provider, during the 2012 Olympics, USA Today underwent a testing campaign of their headlines. As you can see from the results below, the newspaper was able to almost double click-throughs in some cases. Upworthy.com famously considers headline tweaking to be