Google Tools

Using Search Tools To Help Decide When To Publish Content

When is the best  time to publish our article on summer reading? When to Publish Based on this Google Trends chart, we’d try to publish the “Summer Reading” roundup in late March — because it can take two weeks to begin ranking significantly on search results pages. After the page developed significant weight in the Google rankings,

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Using Search Tools for Headlines and Key Terms

Google Trends is handy for suggesting key search phrases that can be incorporated into titles and body copy. Adwords can give even more detail. What headline should we give to our “Summer Reading” roundup?   Based on the Google Trends chart above we should include the key phrase “summer reading” in our title and also “summer

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Google Launches Content Experiments Tools for Publishers

Constant experimentation and improvement is the heart of any digital strategy — especially for media properties. As part of their world-domination plan, Google has integrated A/B and multi-variate testing tools in the Analytics suite. With Content Experiments, you can develop several versions of a page and show different versions to different visitors. Google Analytics measures

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