Though not in those words.

After conducting several phone polls, the Pew Research Center believes that in the early part of the year the percent of U.S. adults with e-book readers doubled from 6% to 12%. By December, the figure had increased to 18% and as of this week, the number had jumped to 29 percent. The most recent surge was caused, presumably, by holiday gift-giving.

Over one quarter of American adults now own an e-book reader.

2012 is going to be an interesting year in publishing.

 

 

 

via Pew Research Center’s Internet & American Life Project