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Study Shows Hockey Stick Growth for E-Book Readers

Bauer Vapor Hockey Stick
Incidently, this is the Bauer Vapor, a very good hockey stick

Though not in those words.

After conducting several phone polls, the Pew Research Center believes that in the early part of the year the percent of U.S. adults with e-book readers doubled from 6% to 12%. By December, the figure had increased to 18% and as of this week, the number had jumped to 29 percent. The most recent surge was caused, presumably, by holiday gift-giving.

Over one quarter of American adults now own an e-book reader.

2012 is going to be an interesting year in publishing.

 

 

 

via Pew Research Center’s Internet & American Life Project

 

Filed Under: ePublishing

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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