Constant experimentation and improvement is the heart of any digital strategy — especially for media properties.
As part of their world-domination plan, Google has integrated A/B and multi-variate testing tools in the Analytics suite.
With Content Experiments, you can develop several versions of a page and show different versions to different visitors. Google Analytics measures the efficacy of each page version, and with a new advanced statistical engine, it determines the most effective version.
Goodbye Website Optimizer, hello Content Experiments