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Google Launches Content Experiments Tools for Publishers

Constant experimentation and improvement is the heart of any digital strategy — especially for media properties.

As part of their world-domination plan, Google has integrated A/B and multi-variate testing tools in the Analytics suite.

With Content Experiments, you can develop several versions of a page and show different versions to different visitors. Google Analytics measures the efficacy of each page version, and with a new advanced statistical engine, it determines the most effective version.

Goodbye Website Optimizer, hello Content Experiments

via Google’s Official Analytics Blog

Filed Under: Digital Management, Search Engine Optimization Tagged With: Google Tools, SEO

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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