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Audience Development, Weight-Loss, and ‘The Power of Habit’

According to New York Times reporter Charles Duhigg, almost 40 percent of our daily behavior isn't intentional. We don't think about it. We get up, have breakfast, go to work, attend meetings, write email, surf the web, make plans, all without being particularly aware of we are doing. It's just … [Read more...] about Audience Development, Weight-Loss, and ‘The Power of Habit’

Filed Under: Audience Development, Digital Management, Uncategorized

The Atlantic’s One Sentence Traffic Growth Secret

With one sentence, The Atlantic Wire changed their editorial direction and, in the last six months, their traffic has exploded. According to digital director, Bob Cohn, this is the secret: "No More Stories That No One Will Read." Simple. Bob Cohn via MediaBistro … [Read more...] about The Atlantic’s One Sentence Traffic Growth Secret

Filed Under: Audience Development, Digital Journalism, Digital Management, Uncategorized

How to Write for Gawker

Stumbled across an old but interesting memo from Gawker Media writer Paul Boutin to managing editor Noah Robischon (which was immediately leaked to New York Magazine's Vulture site). Valleywag (a Gawker sister site) then reported on the leak, linking to NYMag and running the piece themselves. Here … [Read more...] about How to Write for Gawker

Filed Under: Audience Development, Digital Journalism, Digital Management, Uncategorized

The Coming Revolution in Web Readability — WOFF

Richard Fink, of ReadableWeb.com, has written a couple of really interesting posts over the summer (on his site and on AListApart.com) regarding online readability. At the moment, most sites play it safe using the three or four fonts that are universal on the web -- Courier, Verdana, Times Roman. … [Read more...] about The Coming Revolution in Web Readability — WOFF

Filed Under: Uncategorized

The Coming Revolution: HTML5

It's tough for a layman to get excited about a change in browser-code specifications, but what the switchover to HTML5 means is few plugins, more audio and video, better graphics, crisper text, and faster-loading pages. This is what the Apple website says: These web standards are open, reliable, … [Read more...] about The Coming Revolution: HTML5

Filed Under: Uncategorized

Digital Writing: Jacob Nielsen on Usable Writing

The study of how people interact with websites has several branches. The inventor of one branch, called "usability," is Jacob Nielsen. I've been reading his column since the mid-nineties. In general, his advice is the same as any first-year journalism class, only intensified for the internet … [Read more...] about Digital Writing: Jacob Nielsen on Usable Writing

Filed Under: Digital Journalism, Uncategorized Tagged With: digital writing, jacob nielsen, journalism class, usability, writing headlines

Beware the “Game-Changer” Technology

In "The Lake View: This World and the Universe" Steven Weinberg uses military history to show how elites become enraptured with the most dramatic technology, not necessarily the best. From the knight on horseback, who frequently lost to peasant archers and foot soldiers; to the dreadnought … [Read more...] about Beware the “Game-Changer” Technology

Filed Under: Digital Journalism, Uncategorized Tagged With: Lessons Learned

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Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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