This may be my favorite cartoon ever. The marvelous webcomic XKCD explains in one simple diagram what is wrong with most websites: They aren’t about what the users want. Has this always been so? In 1981’s “The Soul of a New Machine,” Pulitzer-Prize winner Tracy Kidder describes an engineer examining Digital Equipment Corp’s new […]
Why Your Site Fails To Attract The Audience It Deserves Read More »
Slate’s excellent Farhad Manjoo has written a very funny (because it’s true) piece on how to create content that will instantly go viral. He did his research by studying the most viral posts on Buzzfeed.com and attempting to puzzle out the secret of their virality. It turns out that the Buzzfeed’s secret is easy. They
Buzzfeed’s No-Fail Secret to Creating Viral Content Read More »
Constant experimentation and improvement is the heart of any digital strategy — especially for media properties. As part of their world-domination plan, Google has integrated A/B and multi-variate testing tools in the Analytics suite. With Content Experiments, you can develop several versions of a page and show different versions to different visitors. Google Analytics measures
Google Launches Content Experiments Tools for Publishers Read More »