ePublishing

Is Amazon’s Larry Kirshbaum an Author’s Best Friend or Publishing’s Worst Nightmare?

Amazon claims that they’ve hired Kirshbaum, former head of Time Warner Books, to manage a publishing laboratory, “where authors and editors and marketers can test new ideas.” Established publishers see that, by taking on ebook production itself, Amazon can decimate their business by paying authors more and charging readers less — and many of these […]

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Hachette’s Leaked “Manifesto” at Digital Book World

A bit of a contretemps over a leaked document at Digital Book World illustrates the divide between what publishers think they offer — support, backing, quality assurance, marketing — and what self-publishers think traditional publishers bring to the table. Prepared by Hachette as part of a presentation for agents, the document enumerates the publisher’s roles

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ex-HuffPo CEO Betsy Morgan’s “Rule of Thirds” Content Strategy

In conversation with Ken Doctor, author of “Newsonomics,” Betsy Morgan explained how her baseline content strategy was divided evenly into thirds: one-third original, professional journalism, one-third opinion, and one-third curation. On the financial side, Huffo paid virtually nothing for curated content, tried to acquire opinion content as cheaply as possible, and devoted most of its

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Mike Shatzkin Says Experiment With Publishing Model, Not Reading

On January 25, 2012, influential publishing consultant Michael Shatzkin spoke with the video team from digital book world. According to Shatzkin, the big six are “Run by a legitimately smart, forward-thinking leadership. And yet, they are in a very, very difficult position. Because the model on which they, not only have always made their money

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