Yesterday Jeffrey L. Bewkes, chairman and chief executive of Time Warner, announced that the company was spinning off its magazine division. "After a thorough review of options, we believe that a separation will better position both Time Warner and Time Inc.,” Mr. Bewkes told the New York Times' … [Read more...] about Why Time Inc. (and Everyone) Wants Out of the Magazine Business
Separating the Excellent from the Great
Karen McGrane, author of "Content Strategy for Mobile," recently wrote an interesting A List Apart post about the difference between work that is good and work that is great. Both groups focus on getting the details, large and small, absolutely right. But the great also express their personal … [Read more...] about Separating the Excellent from the Great
The Economics of Content
Felix Salmon just published an interesting take on the business of journalism. Warning: it is not pretty. Content Economics Advertising Payments Costs Also, take a look at Jack Schafer's News Never Made Money and is Unlikely To … [Read more...] about The Economics of Content
Top Non-Profit YouTube Videos of 2012
The potential for using video as a promotional tool has never been better or cheaper -- even for nonprofits struggling to get their message out. Google released a list of the top non-profit videos to Mashable earlier this month. It's no surprise that "Kony 2012" tops the list at over 100 million … [Read more...] about Top Non-Profit YouTube Videos of 2012
“We believed that if you understood the Internet, your business wouldn’t be destroyed. We were wrong.”
We believed...that if you didn't understand the Internet your business would be destroyed. And we were right.We also believed -- and we didn't even think of it as a separate belief -- if you did understand the Internet, your business wouldn't be destroyed. And we were wrong about that. -- Clay … [Read more...] about “We believed that if you understood the Internet, your business wouldn’t be destroyed. We were wrong.”
Martin Belam on Media Business Models: Try to Make Money And Your Audience Turns on You
Recently the Associated Press faced a firestorm of criticism for launching advertising in its Twitter feed. Martin Belam, formerly UX lead for the Guardian, weighed in on the difficulties of developing a business model for media. Try and charge for content and everybody will tell you that a … [Read more...] about Martin Belam on Media Business Models: Try to Make Money And Your Audience Turns on You
Why Having a Photo Editor is a Good Idea
Images matter. Poor use can irreparably damage your work. via Deadspin … [Read more...] about Why Having a Photo Editor is a Good Idea
2012 Best and Worst Media Errors and Corrections
Craig Silverman writes "Regret the Error," a regular column on Poytner.org covering the media's funniest errors and corrections. In the end-of-year spirit, he's gathered up his favorites -- from CNN and Fox reporting that the Supreme Court struck down ObamaCare, to more NSFW fare. Here's my … [Read more...] about 2012 Best and Worst Media Errors and Corrections