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Search Engine Land’s “Periodic Table of SEO Ranking Factors”

Danny Sullivan's "Search Engine Land" is always a great source of info on the dark continent of search engine optimization. They've just released an infographic that covers both factors that are under the control of site owners and those more nebulous elements as "authority," and "reputation." It's … [Read more...] about Search Engine Land’s “Periodic Table of SEO Ranking Factors”

Filed Under: Digital Journalism, Search Engine Optimization Tagged With: SEO

Your Digital Content Has A Life of Its Own

In one of the digital media courses I teach, I find that my old media students often balk at one of the axioms of digital content: by publishing something you are essentially releasing it into the wild. Digital content doesn't sit still -- it travels, interacts with other content and competes for … [Read more...] about Your Digital Content Has A Life of Its Own

Filed Under: Digital Journalism, ePublishing

SEO For Editors

There Are Only Three Digital Growth Strategies and search engine optimization is about the first -- attracting new visitors. Search Engine Optimization For Editors Search Engines Love Great Writing Why Search Engine Optimization is Important How Search Engines Work What Actually … [Read more...] about SEO For Editors

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimization, SEO For Editors

There Are Only Three Digital Growth Strategies

It may seem self-evident, but, by definition, there are only three paths to digital growth: More new visitors More visits per visitor More page views/engagement per visit That’s it. If you don't have focused strategies around each path, you can't sustain growth.   Examples … [Read more...] about There Are Only Three Digital Growth Strategies

Filed Under: Audience Development, Search Engine Optimization Tagged With: Search Engine Optimization, SEO, SEO For Editors

Why Search Engine Optimization is Important

I've worked with most of the major SEO firms and have attended many, many presentations, seminars, conferences and staff meetings about search engine optimization. I've heard from almost everyone that SEO is the 'secret sauce' of audience development. It is actionable, quantifiable, and other *able … [Read more...] about Why Search Engine Optimization is Important

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimization, SEO, SEO For Editors

Search Engines Love Great Writing

Above all, the search engines love high-quality writing. The folks at Google explicitly state that their goal is to connect users with "useful, information-rich site(s)" containing pages that "clearly and accurately describe your content." And, in fact, most of the advancements in search over the … [Read more...] about Search Engines Love Great Writing

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimization, SEO, SEO For Editors

How Search Engines Actually Work

Like high school, search is primarily a popularity contest. Google's inventors, Larry Page and Sergey Brin, built Google around a single insight -- that the search engine didn't have to determine what a website was about or if it was any good. People would do that for them. People would describe … [Read more...] about How Search Engines Actually Work

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimization, SEO, SEO For Editors

What Actually Affects Search Results

What affects search results? It's an interesting question, because no one knows for sure. A site called Moz does a survey every year among the major SEO consultants in an attempt to create a snapshot of what matters right now in search. (It speaks to the squishiness of the field that the most … [Read more...] about What Actually Affects Search Results

Filed Under: Search Engine Optimization Tagged With: Search Engine Optimization, SEO, SEO For Editors

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Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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