The search engine’s job is to match visitors with sites worth visiting. They prefer the same things that people like: compelling content from credible sources. From a SEO perspective (which, of course, is a limited view), all a site developer has to do is get out of the way of the content. Here is a list of […]
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Here’s my go-to list of Search Engine Optimization Resources Moz’s Free Beginner’s Guide to SEO and A Beginner’s Checklist For Learning SEO More Moz: 101 Free SEO Resources Yahoo’s SEO Basics Google’s SEO Report Card Matt Cutts (Google Search Product Guy) Search Engine Land SEO Book Google’s Search Engine Optimization Starter Guide (PDF Download) and the 1-page
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Anil Dash takes some good-natured ribbing from Lia Bulong. (Wikiquote tells me that the phrase is from the television show “Popular.”)
Nothing Like A Content Strategy Discussion That Ends With “Shut Your Dirty Whore Mouth” Read More »
A Twitter friend posted a link to an article on Writers Digest about best-selling fiction. It is surprising — or on second thought, not surprising — how many of the qualities of good fiction are also the qualities of good web content. Writer’s Digest excerpted the list from “The Writer’s Little Helper,” by James V.
21 Key Traits of Best-Selling Fiction That Work For Web Content Read More »
Search tools aren’t just for SEO, they can also be useful in getting a sense of what content your audience might be interested in. There is a big caveat with this approach: it is backward-looking, focusing on previous performance. However, it’s handy — if you don’t over-rely on it. Here’s an example of how this can
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It can be a waste of time, effort and money to publish an article that is only of interest for a week when, for the same amount of effort, you can publish something that will continue to attract readers long-term. Search tools can help with this as well. Does “Summer Reading” have legs? Is it of long-term interest?
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When is the best time to publish our article on summer reading? When to Publish Based on this Google Trends chart, we’d try to publish the “Summer Reading” roundup in late March — because it can take two weeks to begin ranking significantly on search results pages. After the page developed significant weight in the Google rankings,
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Google Trends is handy for suggesting key search phrases that can be incorporated into titles and body copy. Adwords can give even more detail. What headline should we give to our “Summer Reading” roundup? Based on the Google Trends chart above we should include the key phrase “summer reading” in our title and also “summer
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Steve Jobs once said that he was as proud of the products that he didn’t launch as the ones that he did. He believed that he kept his company focused by saying “no” to virtually everything. It was a lifelong trait. In 2004, he told Businessweek that his success “comes from saying no to 1,000
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Can changing headlines post-publish impact readership of an article? According to Visual Revenue, an analytic tool provider, during the 2012 Olympics, USA Today underwent a testing campaign of their headlines. As you can see from the results below, the newspaper was able to almost double click-throughs in some cases. Upworthy.com famously considers headline tweaking to be
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