• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Charlie Rogers

  • About Charlie Rogers
  • Posts
  • Contact
  • Twitter

The Atlantic’s One Sentence Traffic Growth Secret

With one sentence, The Atlantic Wire changed their editorial direction and, in the last six months, their traffic has exploded.

According to digital director, Bob Cohn, this is the secret:

The Atlantic’s traffic has been growing rapidly over the last few months. Here is the new editorial direction: “No More Stories That No One Will Read.”

“No More Stories That No One Will Read.” Simple.

Bob Cohn via MediaBistro

Filed Under: Audience Development, Digital Journalism, Digital Management, Uncategorized

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
Here's my bio...

Get in Touch!

Footer

Twitter: @jrnlsm

  • Just now
  • http://twitter.com/jrnlsm

Popular Sections

  • SEO For Editors
  • Digital Journalism
  • Digital Management
  • Audience Development

Recent Posts

  • Free or Cheap Tools for Learning Web Analytics
  • Why Are Your Web Pages So Fat and Slow?
  • Jon Morrow’s 52 Headline Hacks
  • The Immutable Error of Parenthood
  • Calvin Coolidge was super-judgmental

Quick Subscribe

Receive an email every time new content goes live.

Thanks!

Copyright © 2023 Charlie Rogers