The Atlantic’s One Sentence Traffic Growth Secret

With one sentence, The Atlantic Wire changed their editorial direction and, in the last six months, their traffic has exploded.

According to digital director, Bob Cohn, this is the secret:

The Atlantic's Editorial Success Secret — The Atlantic’s traffic has been growing rapidly over the last few months. Here is the new editorial direction: “No More Stories That No One Will Read.”

“No More Stories That No One Will Read.” Simple.

Bob Cohn via MediaBistro