In conversation with Ken Doctor, author of “Newsonomics,” Betsy Morgan explained how her baseline content strategy was divided evenly into thirds: one-third original, professional journalism, one-third opinion, and one-third curation.

On the financial side, Huffo paid virtually nothing for curated content, tried to acquire opinion content as cheaply as possible, and devoted most of its time and resources to original, quality content.

The Doctor describes it as a pyramid of cost to content. Like on the dollar.

via Newsonomics