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Definition: “Opportunity Cost”

The thing that you team didn’t do with the time they spent on Project X. Or the thing your company didn’t buy with the money they spent on Project X.

Filed Under: Digital Management

Charlie Rogers Charlie Rogers

Chief content officer, editor-in-chief, managing editor, launch manager, and product strategist on dozens of digital ventures, for companies including NBC, Conde Nast, Time Warner, Martha Stewart and Random House.
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